Hailo for 2014: updated pricing tiers means more jobs for drivers

In order to make every Hailo job a good job, Hailo increased the minimum fare at the end of 2013 to encourage more drivers to accept more jobs and leave fewer passengers stranded.

It worked. In December, Hailo put more jobs in cabs – and more money in drivers pockets – than ever before.

So, as we welcome in the new year, we need to keep moving and make sure we’re offering the best service to drivers and passengers alike.

We’ve looked at the numbers and listened to what both drivers and passengers have been telling us. We need to set the minimum fares at the right level to get you more jobs at more times of the day.

So we’re introducing a lower minimum fare at off-peak. Starting Monday 6 January 2014 between 10am and 4pm on weekdays, the minimum fare on Hailo will be reduced to £8.

At late night (10pm – 2am) the minimum fare will be £15 and at all other times it will be a guaranteed £10.



Working with minimum fares is easy. Just remember two things:

  1. The minimum fare will be shown every time on the job offer screen (see screenshot below). NB. Drivers will need to be on at least version 3.4.1 of the app to see this.
  2. Only ever enter the meter fare into the app – the correct minimum is worked out for you, taking any pre-set passenger tip into account.




As we enter Kipper Season, we want to make black cabs as attractive as possible for Londoners. Despite the success of Hailo, we leave thousands of passengers stranded every day and unable to get a black cab.

With the minimum fare, the driver rewards programme and the new Going Home button, Hailo is playing its part. So please do your bit and take the work that’s offered.